when to think inside the
box, when to go outside
the box..."
laura s. murcek
Creative and strategic brand & product development expert with strong record of achievement in brand creation, transformation and expansion through the insightful and informed creation of products, packaging, retail & online experiences across a wide range of products, markets and industries
Passionate change agent with extensive management experience, business acumen, human understanding, and the operational expertise integral to leading successful organizational evolution
Respected cross-functional collaborator and skilled leader of multidisciplinary teams & resources as a consultant or full-time employee for various size companies and global corporations focused on building premier brands
professional experience
mission
Create
To bring passion, inspiration, fresh perspective and intelligent collaboration to businesses seeking to engage, surprise and delight their customers
Transform
To deliver informed and actionable transformation to businesses seeking organizational & operational evolution or revolution as integral to achieving relevance, productivity, stakeholder satisfaction and success
Develop
To teach and harness creative and strategic thinking & doing through methods that transform an individual or group into ambassadors of design - creative problem solvers - capable of positive conscious action to benefit their lives and the lives of others




